The Owners Of Toblerone Have Explained Why They’ve Changed The Design

This year has seen a lot of dreadful sights. Brexit, the death of seemingly hundreds of celebrities, and now we’ve got to come to terms with something that will strike fear, sadness and loathing into the hearts of many.

On the whole, Britain isn’t well-equipped for change. So when confectionary company Mondolez International made a statement about one of the nation’s favourite chocolate bars, the Brits feared for the worst.


Toblerone has transformed. When I say transformed, it’s like Tony Stark turning into Iron Man; practically unrecognisable. See the before and after pictures over on the next page, and make sure to bring a tissue to sob into. 

If 2016 had to be described with a book title, I would go for A Series Of Unfortunate Events.  The most recent calamitous event to occur concerns everyone’s favourite Christmas treat: Toblerone. Mondolez International produce the widely-loved chocolate bar, but decided to change the design of the Toblerone bar without consulting the general public.

I think there should’ve been some sort of referendum on this because quite frankly, the new design is abhorrent. I could solve the housing crisis by putting apartments in the gaps of the new Toblerone bar, for goodness sake.


I told you it was bad news. Understandably, the reaction from the British public has been one of fury and disappointment, with many angered fans tweeting about their dismay at the new design. Mondolez International, a subsidiary of confectionary giant Kraft, released a statement about the Toblerone design change: “Toblerone remains one of the best value and most delicious Swiss chocolate products in the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients. We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”

Costs, schmosts. Someone please tell me how you’re getting value for money when more space has been added to the chocolate bar in question? If I wanted to buy something with extra space, I would just buy a flat which isn’t in London Zones 1 to 6.

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