The world of advertising is often an unscrupulous one. Companies pay celebrities vast amounts of money in an attempt to up the sales of their products, others opt for shock tactics to make their ads more memorable, and some live by the old saying that sex sells.
Now, a 25-year-old Thai model has been arrested after exposing herself in an ad for “bottom whitening” cream.
Nitthakarn Nunthasuteepat had made the video to show off the results of the whitening cream which she claimed gave her bottom a “beautiful pale color.” She subsequently posted the video online and it was met with outrage throughout her country.
The 25-year-old was subsequently arrested for “mislabelling” the product under consumer protection laws.
Aside from modeling, she also sells vaginal tightening ‘soaps’ and face whitening masks, but the cream could now have landed her a 100,000 baht ($31,500) fine, a year behind bars or, indeed, both.
Col Chanannat Santhawanpat, chief of the Consumer Protection Sub-division Region 4 in Bangkok, said the product’s container did not contain enough information about its ingredients, and therefore Nitthakarn’s ad was potentially misleading.
He also added that it could be classed as pornography because she flashes her buttocks.
As it stands, the 25-year-old has currently been released on bail while The Thai Food and Drug Administration (FDA) investigate the products she was selling.
Nitthakarn’s ad is featured in its entirety below:
“The produce advertised is registered, as a cosmetic body care in the form of whitening substances, so it must be checked whether the message is displayed as requested with or without the whole label and substances used,” Dr. Somchai Preechaavejkit, Deputy Secretary General of the FDA, added.
“We believe that there is an advertising fault because claiming there is an instant switch in color of the bottom from dark to white is not allowed.”
Nitthakarn has responded to this criticism claiming that the results she showed were genuine and that she was not trying to be provocative. She also claimed that her products complied with the country’s trading standards.
“I have a child to support and no husband,” the single mother said. “I am just trying to take care of myself and my daughter.”
Nitthakarn’s questionable ad comes just a week after it emerged that a growing number of Thai men were having their penises whitened.
The Lelux Hospital in the Thai capital of Bangkok is currently helping more than 100 men a week to whiten their penises. This is done using a pigment-blasting laser, pictured below.
The treatment was developed around six months ago when a man complained about the “dark parts” on his penis.
“These days a lot of people are asking about it. We get around 100 clients a month, three to four clients a day,” Bunthita Wattanasiri, a manager for the Skin and Laser department at Lelux Hospital revealed.
“We have to be careful because it’s a sensitive part of the body,” Bunthita said.
The majority of men who have the treatment are aged between 22 and 55 years old and many of them are members of the LGBTQ+ community.
The treatment costs around $684 for five sessions.
“I think it’s a good market to enter so we offer the ultimate body treatment to our clients, either men and women,” Bunthita said.