Brazilian-born Marcos Alberti is a photographer on a mission. You may remember one of his previous viral projects, dubbed “3 Glasses Later”, in which Marcos captured people’s changing facial expressions after drinking a first glass of wine, closely followed by a second and then finally a third.
In case you’ve already forgotten, here’s a classic example of the widely-shared photo series:
It very simply delved into the stages of becoming increasingly tipsy when indulging in a glass of Dutch courage.
However, now the ambitious photographer is back and he’s back with a bang.
Or back with a fap I should say…
This time, Marcos felt obligated to capture a photo series of an entirely different nature, but with exactly the same format.
His photo series was aptly named “The O Project”. And you guessed it, it centers around everyone’s favorite O-word: “orgasm” (at least those of the female variety.)
Marcos has posted the photos with the aim of removing the stigma that has long been attached to female pleasure.
Marcos photographed over 20 women before, during and after experiencing an orgasm.
Can we please just take a moment to congratulate the women for their undeniable boldness?
I mean, I can’t even wrap my head around the fearlessness of it – millions of people around the world have now seen a before, during and after shot of every single one of these women climaxing in front a camera.
Marcos teamed up with Smile Makers, one of the most popular brands for women’s sex toys.
News of the project has excited women from all walks of life, as female sexuality has not only been normalized by the snaps, but immortalized for generations of internet users to reap the benefits of.
The photos demonstrate just how wildly different people’s “orgasm faces” look.
Female orgasms are notorious for being difficult, seemingly unattainable for some women and by a certain point of trying and failing to climax, they’re just plain tedious.
However, this series of snaps depicts orgasms in an entirely new way.
They show us how a bunch of ordinary people might be feeling directly before pleasuring themselves and how making their sensual senses tingle completely changes everything.
So, how do the women manage to climax in front of the cameras without the shoot becoming just a little bizarre and, god forbid, seedy?
Well, there’s certainly no one behind the scenes giving them a helping hand. Unless, you count the handy little vibrator each of the participants was given in the hopes that the snaps would feature the women’s most intense orgasms.
To keep the shoot as tasteful as possible and to prevent it from entering sordid territories, everything below the waist was kept hidden from the cameras.
The point of the shoot certainly wasn’t to create a portfolio of pornographic photos. Hopefully, what people will be taking away from these photographs is that orgasms are totally natural and nothing to be embarrassed about.
Another aspect of the project that many people have praised is the fact Marcos selected women from a very broad range of ethnicities and nationalities.
The photographs represented people from western countries and those from countries that tend to have more conservative values.
For Marcos, his work as a photographer is not simply supposed to showcase images of beauty.
He could easily have taken snaps of stunning landscapes, but his agenda is always about spreading an important message.
He always aims to makes his works as thought-provoking as possible.
He wanted his works to emphasize something that should already be evident: women should always be fully in charge of their own sexuality and never let anyone tell them otherwise.
His project is empowering for women who have largely learnt to be coy about their sexuality in a world which tends not celebrate it. And what he has achieved through his works is northing short of revolutionary!
The lighthearted snaps have shown people that women’s sexuality is not something that can only be showcased in an unrealistic porno.
Fan Yang, the Global Brand Manager of Smile Makers commented on the way female pleasure is often marginalized in society:
“Female sexuality is more often shrouded in shame and secrecy. Our partnership with Marcos allowed us to create this series to upend that social stigma around female sexuality, and encourage the normalization of female pleasure.”
And it turns out that the models in the photographs were anything but embarrassed at their intimate snaps:
“All the women who modelled were in awe of their photos, especially the final shot where they were glowing and radiant,” Fan revealed.
Each woman left with a collage of four photos: the before, during and after shots of their orgasms. And the final shot which depicted the ladies beaming into the camera.
“That final shot, of a strong female grinning into the camera, is exactly what we want people to see.
We hope that everyone viewing this project will feel more confident about their bodies and sexuality. All it takes is one smile at a time.”
It’s safe to say that Marcos is incredibly proud of his project. After his first photo-series went viral, he certainly had high hopes for this one.
“I love that we were able to speak so frankly with these women about sex and pleasure.
“When you approach the taboo topic of sex through the lens of humor, people start to open up and share opinions more freely, which can lead to a monumental change in people’s mentality.”
Hopefully, these photos will effect at least some kind of change in the way that female pleasure is seen. In a world where it is still seen as daring for a woman to speak candidly about her sexuality, a project like this is more than necessary.
Fortunately in 2017, there are numerous projects seeking to represent women and account for their achievements. Check out this video which celebrates women from various backgrounds and everything they have done to better their own lives and the lives of others.