Winter is synonymous with frosty mornings, overindulgence, festive cheer and a slight case of the sniffles which affects a large majority of the world's population.
We all dread the thought of being struck down with the flu during the Christmas period, just as we dread having to sit next to that drunk aunt at the dinner table on Christmas Day. We all fear the first sneeze which could potentially leave us incapacitated and unable to attend our work Christmas party.
Despite its best efforts, the winter flu struggles to successfully cleave people down during December. Fuelled by mulled wine, a festive delirium and too many nights lying awake wondering what to buy for your mother, we become pretty resilient creatures.
Of course, by "we", I mean women.
As women dash to the shops, their nose running faster than their feet, to pick up the Brussels sprouts (even though nobody asked for them), men across the globe can often be found curled up in a hopeless ball on the couch, warmed by a hot water bottle filled with their own tears. Yes, it's man flu season.
We all know someone who is stricken with man flu on an annual basis. Our sympathy for those afflicted with the (deadly, as many lead you to believe) virus is limited. However, according to one doctor, we should all take those suffering with man flu a little more seriously.
Kyle Sue, a clinical professor in family medicine at the Memorial University of Newfoundland in Canada (don't let this fancy title distract you from the fact that he's a man himself), argues that man flu is scientifically real.