Despite selling his Heisman trophy and other sporting memorabilia, Simpson wasn't able to raise the funds required to pay of his debtors. As a result, he was evicted from his famous mansion on Rockingham Avenue in Brentwood after defaulting on the mortgage. Simpson tried and failed to trademark his own name in order to generate extra funds. Desperate for some cash, he even signed a book deal in an attempt to generate some revenue, but the deal ultimately fell through. Simpson's hunger for money is cited as the reason why in 2007 he, along with a group of men, robbed sports memorabilia the Palace Station casino. Simpson claimed he was simply taking back what was rightfully his, but that wasn't enough to stop him from being served a 33-year prison sentence with eligibility for parole after nine years. When Simpson was sent to jail in Las Vegas, many celebrated, for they believed justice had finally been served against the California-born star. So when he was released on October 1, 2017, there was a feeling of immense discomfort around the world. Unsurprisingly, the memory of O.J. Simpson's crimes left a bad taste in people's mouths. This bitterness was only intensified recently when it was revealed by The Daily Mail that the Hall of Fame sportsman has been paid $20,000 to appear in a movie alongside comedian Sacha Baron Cohen.