Gucci is one of the biggest - if not the biggest and most iconic - fashion brand on the planet. And as such, they can get away with bringing out ultra-eccentric collections without worrying that it will tarnish their reputation as a hugely sought-after designer label.
That's exactly what they did on Wednesday, at their Milan Fashion Week show, for their Autumn/Winter 2018 collection.
Check out the very bizarre collection below:
Yes, Gucci designer Alessandro Michele sent a few models down the runway holding decapitated doll's heads which were supposed to resemble their own heads.
And if that wasn't freaky enough, this particular Gucci collection was called "Cyborg".