“By using a strong honeycomb pattern paper filling inside some products it allows us to produce more pieces using less raw materials and at the same time reduce the price for people without compromising on quality.”

While it may make DIY modifications a little trickier, their use of cardboard actually makes me like IKEA even more. And if that wasn’t enough, they are now considering using virtual reality to help customers see what their new purchases might look like in their homes.

Could you imagine cooking a virtual meal in your new IKEA kitchen before you’ve even made the purchase? Watch the video below if you want to get a better idea of what I’m talking about:

I might be making weekend trips instead of day trips there soon. Perhaps they should invest in onsite IKEA hotel rooms next!