While some would argue that Photoshop is a necessary tool of the fashion industry, it also creates an illusion which both men and women subscribe to. This is irrespective of whether or not individuals believe or aim to achieve the standards set by the glossy magazines. It may well create money for the economy and jobs for people, but it also informs the collective perception of beauty. And this isn't necessarily a good thing.
While it might be perceived as deceitful to use image manipulation to alter the way a model looks, that's not to say that all magazines - or countries - are changing these images in the same way. Superdrug, a UK-based pharmacy, created a campaign to find out how the perception of beauty changes from country to country.
“Widely held perceptions of beauty and perfection can have a deep and lasting cultural impact on both women and men," the creators of the campaign explained. "The goal of this project is to better understand potentially unrealistic standards of beauty and to see how such pressures vary around the world."
Through its online doctor service, Superdrug launched the campaign called 'Perceptions of Perfection'. An image of a woman's body was sent to designers in 18 different countries. The designers were told to touch up the image to make the woman look more attractive to people in their country. These were the results.
Just wait for Egypt in number 4...