Every once in a while it can do wonders for a company to put foul-tempered customers in their place by giving them a good and proper public skewering. When handed tastefully, with the help of some good old fashioned wit and humour, complaint replies on social media can go viral and actually help generate support and interest in the business, however big or small.
Working in the customer services department must be a pretty rough job from time to time, because let's face it we don't often contact them to let them know what a sterling job they are doing (at least I don't). In contrast we love to let them know when they are doing a shit job, which usually results in them putting us on hold, transferring us to someone who gives even less of a shit, and all the while telling us that 'your call is important to us'.
However, sometimes customer service departments get their own back and we bloody love it. Proving that brand improv is an important marketing force that is just to easy and effective to ignore. Here's a compilation of some of the best:
The PR team of this super market chain deserve a big pat on the pack for this quick response to a complaint about a certain chicken sandwich.
During the phone networks downtime shenanigans, where the network failed, they responded to the abuse on Titter with some witty responses.
Unfortunately this is a fake account, but still, it's bloody fantastic.Take a bow whoever you are for putting this girl in her place.
4. Tesco Mobile
5. Victoria Plumb
I'm not a fan of their bathrooms, but I'm definitely a fan of their comebacks.
6. Cleveland Browns Stadium Corporation
Less is more with this reply from the Browns stadium corporation who received a complaint from an unhappy season ticket holder who wasn't a fan of the trend where spectators were making making paper aeroplanes out of match programmes.
A wonkily sliced cut loaf is no laughing matter. What is a laughing matter is Morrisons hilarity ensued response.
Who knew Sainsbury's could be so punny? Following a customers complaint on Twitter over trying to buy a packet of salmon that was without a bar code, or 'bar cod', resulted in a hilarious pun-filled battle of epic proportions that became an internet sensation.
When Ben Roberts bought a 7-rasher pack of bacon from the supermarket store he later discovered that there were only 6 rashers in his pack. Roberts wrote a tongue-in-cheek message to Tesco and was left astonished by Tesco's hilarious reply that as a "fellow bacon fan" "understood his whirlwind of emotions". Well played Jamie at customer care, you deserve a raise.
Ding, ding, ding we have a winner Groupon make all of their complainers look right dicks with an onslaught of witty replies o Facebook over their selling of the Banana Bunker. all under 10 minutes from. The number of likes on each of their comments proves that brand improv totally works because it implies authenticity and we love authenticity. With each customers post replied to within 10 minutes shows that Groupon are a top brand and top banter.
Well played customer service teams of the world and thank you for providing us with some top class entertainment. Keep it up and you never know we may opt to choose you over your competitors next time.